Max Mccook Home Improvement Showcase

Location Max McCook Expo Center
Mccook, IL 60525
Dates March 26, 2010 - March 28, 2010
Description: The Home Improvement Showcase expos
We thank you in advance for taking he time to review the details on The Home Improvement Showcase
Expos, Chicagoland’s largest circuit of home improvement shows. For many years, our events have
proven to businesses like yours to be best way to meet new buyers and gain new customers. In this
packet, you will find the details on our upcoming Chicago area events.
Our upcoming events are once again expected to be larger than previous events which leads to
stronger advertising plans to maximize results for our exhibitors. It is this same trend that has allowed
us to grow to our current level in record time and we intend to continue to increase the value and
productivity of our events. The attached newspaper ad sample shows you the high quality approach
that we take when advertising our events to homeowners. We not only have the largest average ad
size for home improvement shows in Chicagoland, but we have made full color ads our standard
format. This is just one aspect to you a clear picture of how we promote our events and
why they’re highly valuable to your business.
The sample artwork for our direct mail postcard is also included. We will also be mailing huge
(6" x 11" minimum) postcards to virtually ALL households within many miles of each show (est.
80,000+ homes per show) to ensure that we reach the homeowners right where they live. You can
even reserve space on the card for your company logo and booth number to drive more homeowners
to see you at the shows. Logos are available on a first-come, first-served basis.
The broadcast aspect of our ad campaigns will be second to none. It includes thorough coverage on
many radio stations and commercials on most, if not all major TV networks, such as CBS, NBC, ABC,
WGN & FOX. For maximum viewership, these network TV campaigns focus mainly on morning news
and top rated programming including Oprah, Nightline and Letterman as well as theme oriented
programming such as This Old House, Hometime and others, where available. Hundreds of
commercials are also planned for cable TV as well, including HGTV, TLC, FOOD TV and many others.
Other avenues utilized for these events include massive direct email campaigns, a strong internet
presence, coupon distribution through local retail outlets, signs and banners, newspaper inserts,
billboards and much more. The end result is a multi-faceted ad plan that reaches the homeowners
from all angles to ensure the highest level of consumer awareness for our events. Essentially, we plan
on reaching homeowners in the areas of our events as long as they 1) Read the newspaper; 2) Watch
TV; 3) Listen to the radio; 4) Read their mail; 5) Surf the internet; 6) Shop at local stores; or 7) Drive
on the streets. We’ve got things covered.
We are confident that the advertising plans for these events will be the strongest of any home
improvement shows in Chicago. Add to this that we run our events in market areas that are filled with
affluent, motivated homeowners and you can understand why these expos have such a strong, loyal
following and why no other events in Chicagoland have even come close to matching our growth. Our
vision and high quality approach to advertising are at the core of why we and so many of our
customers feel that "The Home Improvement Showcase" is the most sound investment of their
marketing dollar. We are confident that you will feel the same.
The booth availability is changing on a daily basis with the prime booths selling out first, so we urge
you to request space today to ensure that you will receive the best booth locations for your
company. It’s easy. Simply fax in a copy of the reservation form to our office. We will get to work on
securing space for your company and we will respond quickly with confirmation details.
We look forward to the opportunity to work with your company at our upcoming events and as always,
call us if you have any questions.
Contact nameScott Hardesty
Phone(630) 953‑2500
Event Websitehttp://www.FreeHomeShow.com
Show hoursFri 5-9, Sat 10-6, Sun 10-5
Year #First Year
Art/Craft Space
price
$1200 10x8, $1800 15x8, $2400 20x8
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