Arlington Racecourse, 2200 Euclid Ave Arlington Heights, IL 60005
Dates:
February 26, 2010 - February 28, 2010
Description:
The Home Improvement Showcase expos
We thank you in advance for taking he time to review the details on The Home Improvement
Showcase Expos, Chicagoland’s largest circuit of home improvement shows. For many years, our
events have proven to loads of businesses like yours to be best way to meet new buyers. In this
packet, you will find the details on our upcoming Chicagoland events.
Our upcoming events are once again expected to be larger than ever which leads to stronger
advertising plans to maximize results for our exhibitors. It is this same trend that has allowed us to
grow to the level we are at in record time and we intend to continue to increase the value and
productivity of our events. The attached newspaper ad sample shows you the high quality
approach that we take when advertising our events to homeowners. We not only have the largest
average ad size for home improvement shows in Chicagoland, but from alll we have seen, we are
also the only producer runs full color ads almost exclusively. This gives you a clear picture of how
we promote our events and why they’re highly valuable to your business.
The sample artwork for our direct mail postcard is also included. We will also be mailing huge
(6" x 11" minimum) postcards to virtually ALL households within many miles of each show (est.
80,000+ homes per show) to ensure that we reach the homeowners right where they live. You can
even reserve a slot on the card for your company logo and booth to drive more homeowners to see
you at the shows. Logos are available on a first-come, first-served basis.
The broadcast aspect of our ad campaigns is handled by thorough coverage on many radio
stations and commercials on most, if not all major TV networks, such as CBS, NBC, ABC, WGN &
FOX. These network TV campaigns focus mainly on morning news and daytime programming
(including Oprah, Regis & Kelly, etc.) for maximum viewership. Hundreds of commercials will be
also run on cable TV networks as well, including HGTV, TLC, FOOD TV, DIY and many others.
Other avenues utilized for these events include massive direct email campaigns, a strong internet
presence, coupon distribution through local retail outlets, signs and banners, newspaper inserts,
and much more. The end result is a multi-faceted ad plan that reaches the homeowners from all
angles to ensure the highest level of consumer awareness for our events.
We are confident that the advertising plans for these events will be the strongest of any home
improvement shows in Chicago. Add to this that we run our events in market areas that are filled
with affluent, motivated homeowners and you can understand why these expos have such a strong,
loyal following. Our growth, vision and high quality approach to advertising are at the core
of why we and so many of our customers feel that "The Home Improvement Showcase" is the
most sound investment of their marketing dollar. We are confident that you will feel the same.
The booth availability is changing on a daily basis with the prime booths selling out first, so
we urge you to request space today to ensure that you will receive the best booth locations for
your company. It’s easy. Simply fax in a copy of the reservation form to our office. We will get to
work on securing space for your company and we will respond quickly with confirmation details.
We look forward to the opportunity to work with your company at our upcoming events and as
always, call us if you have any questions.
